Reader development takes an inclusive approach to whatever people are reading. We don’t need to make value judgments about the 'quality' of books as we shift the focus to the quality of the reading experience. It is quite possible to have a poor reading experience with a great book - most of us have experienced this at school or later in life. This doesn't mean that generations of readers have been wrong about the book and you're the first person to see through it. Nor does it mean that there is something wrong with you or that you are simply not up to it. All it means is that you and the book weren't right for each other at that time, something prevented the book from speaking to you.
Conversely, it is possible to have a deep and satisfying reading experience with a book which is actually quite light, which may not be a book of all time, but which just happens to speak to you at a particular point in your life.
Each reader is the judge of their own best book. Reader development will always seek to encourage people to try something different or new to them - but the final judgment on whether it was worth it is down to the individual reader. Everyone is expert in their own reading experience.
… is quite simply the one you like best. You can discover it for yourself but we are here to help you find it.
Instead of modelling a live literature event in a library on the traditional author talk and reading, it is worth taking a different approach. How about shifting the focus away from the author and towards the reader and the experience of reading?
In the retail sector, companies know a great deal about their customers and, when planning marketing strategies, they break their market down into very specific segments. This helps them to target their marketing more successfully. In the public sector, where we are committed to offering a quality service across the board, it is harder to adopt the principle of aiming specific services or promotions to specific groups.
Our research has shown that approximately half of the people coming into a library are looking for a specific title or author. The other half want to browse what's there and see what happens to take their fancy. This gives a 50-50 split in preferred method of choosing.
When we talk of resources we think of books, buildings, staff. But the biggest resource you have is your readers. They are plentiful in number, variety and imagination.
One of the biggest barriers to finding what you want is the sheer number of choices that exist. If you walk into a library, you see crowded ranks of spine-on books disappearing into infinity. It's a confusing and exhausting prospect for the browser who is not sure what they are looking for.
Starting with the reader and the experience of reading, rather than the author or the book, is the major change that Opening the Book has introduced into promotion.
Think about all the barriers that we have to overcome every time we pick a new book to read. Is this the kind of book I usually like? Is it too heavy? Too light? Will it bore/scare/offend me? There are many psychological barriers which prevent readers from taking risks with their reading.
What makes us think that the reader of romances is stuck in a dream world, an escapist, probably deeply unhappy with no social life? What makes reading a non-fiction serious book a virtue? What other prejudices have you noticed? What are science fiction readers like? What kind of life do readers of true crime lead? Have you ever heard someone apologise for their reading, 'Oh, I just read rubbish?'
Reading is something we do by ourselves in private. There are more readers than there are practitioners of any other art form but because reading is largely an individual and domestic habit, this is often overlooked. Imagine all the readers of a bestseller brought together in one space as happens with music or sport ....
The literature world concentrates mainly on writing and publishing. This is true of both the commercial sector and the arts funding sector. Opening the Book's unique contribution has been to introduce the concept of intervening at the point of consumption.
There are lots of different kinds of writing about books – reviews make judgments on quality, synopses summarise what a book is about, plot descriptions often have a cliffhanger sentence as an obvious way to ask someone to read more.