Audience Development

Reading
for Pleasure

Free book recommendations rated by readers, not algorithms. We are audience developers for the written word — helping readers find their next favourite book since 1990.

What is Whichbook

Find books you’ll love —
chosen by mood, not algorithm

Whichbook is a free book discovery website that helps you find your next great read in a completely different way. Instead of searching by title or author, you choose by mood, emotion, character type, plot style — or even the part of the world you’d like to read about.

We created Whichbook in partnership with libraries in 2000, and since then have developed it entirely ourselves. Over 8 million readers have used it, racking up more than 27 million page views. It’s a rich, deep site that aims to open up entirely new reading adventures — and it’s free to all.

For something ancient in internet years, Whichbook persists as a genuinely unique way of choosing your next read. Rated by readers, not robots.

Go to Whichbook →
How it works

Search by Mood & Emotion

Sliders let you dial in the feeling you're after. You can opt for preset - feelgood, dark & gritty, emotional, edgy ... or move the sliders yourself to deliver more tailored results.

Explore by World Map

Pick a country or region and discover fiction set there. Brilliant for holidays or armchair travel.

Filter by Character & Plot

Choose the kind of protagonist you’re in the mood for, the plot pace, and the age of the main character.

Start with a Bestseller

Discover new and exciting choices based on the reading experience delivered by your favourite bestsellers.